Post-apocalyptic sci-fi Dr. STONE is taking over (almost) Lawson Store 100! Starting August 20th, 2025, an entire campaign featuring the anime is kicking off in Japan’s top convenience store chain. It’s a nod to the anime’s final season by turning everyday snacks and drinks into themed items inspired by the show’s characters and inventions.
The Dr. STONE campaign is strictly for Lawson Store 100
The event runs through September 9th and spreads across all 634 Lawson Store 100 locations in Japan. Keep in mind that the campaign won’t be running at standard Lawson or Natural Lawson stores.
There’s a full lineup of original food items, starting with rice balls and cold noodles depicting Senku’s love for ramen and creativity. The food lineup starts at 7 a.m. on launch day, with onigiris and bentos celebrating the personalities of the characters.
You’ll even get to try Ryusui and François’s taste for luxury in the truffle-scented beef shigure onigiri. Other character-based foods include a mixed grain rice ball referencing Gen with a play on words and ingredients like sakura leaf and shiso.
There’s also a burger themed after Dr. Xeno’s cheesy favourite, a watermelon-flavoured steamed bun styled like Suika’s head, and an American-style hot dog topped with corn and ketchup to channel Stanley. You can check out the full list of items on the official collab page.
Meanwhile, Lawson Store 100 is pairing select bottled beverages with a limited-edition Dr. STONE can badge. Each drink purchase nets one random illustrated badge out of six designs. The same applies to the exclusive cheese-flavoured okaki snacks, which come with a randomly packed illustration card.
The collaboration also brings limited-edition merch!
Some will be sold directly in stores, while others will be available only through reservation via the Lawson app. There are acrylic stands, keychains, clear files and mini posters up for grabs. Most of them feature character pairings or custom artwork made just for the event.
And to make the in-store experience more fun, voice actor announcements from Senku and Gen will play every fifteen minutes. Select stores will even feature standee panels that speak when you approach them. Exciting, right?
Before leaving, don’t forget to check our other scoop on The Battle Cats x Sonic The Hedgehog Tenth Anniversary Collaboration.
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